Erin Kelly Conroy / Graphic Designer

Family, Identity

Deriving from a social comparison between structure of urban tribes* and the traditional American family, this project explores facilitating the formation of urban tribes by way of a cafe. Named Family and laid out to emulate a home, this proposed cafe hosts several events that perpetuate interaction and establish relationships. The witty visual language applied here is meant to contrast traditional family values against the modern urban tribe. *Friend groups that act similarly to family and exist in an urban setting.